GUESS THE PEACH just doesn’t cut it anymore. Seems Georgia’s top economic and political leaders are concerned about the state’s image not being in sharp focus any longer and needing an overhaul. Being in fuzzy focus is bad for business.

Apparently the fact that the state apparently doesn’t spend very much — compared to its competitors, at least — on either marketing or tourism isn’t exactly helping either.

Now, this is disturbing as Georgia sure has a lot to “sell” and plenty to offer. It’ll be interesting to see what sort of “pitch” is developed to rectify this. The usual quick-and-easy is some sort of catchy slogan or image. Perhaps the Chick-fil-A cows could be drafted for a “Think mor Georgia” campaign.

The harder remedy to accomplish, but one far more promising, would be to go back to doing smart, positive things that catch national attention — the creation of the HOPE scholarship some two decades ago would be an example — instead of watching a steady stream of small black eyes, many with political or legislative origins, build a negative impression.

This isn’t meant to imply state leaders specialize in the stupid. They actually do a lot of smart or at least promising things ... most of them rather quietly. They just haven’t learned what sticks in people’s mind.

While it is probably unfair to a cute little girl to say it, when Georgia comes to mind in the far-flung corners of this nation it is actually not the Port of Savannah or having good football teams — pro and college — that comes to many minds. It is Honey Boo Boo.