Pirelli, which has its North American headquarters in Rome, unveiled its 2010 calendar in London today.

The calendar is famous for its photos of scantily clad and nude models.

American photographer Terry Richardson took the 30 images included in the calendar in Brazil. “My technique is the absence of technique: the lens is my eye, my charisma, my ability to capture moments of truth, whatever they may be, picture angles, use of color, light, scenery – these have always been the essential aspects of my photographic art,” he said.

Eleven models appear in the calendar: Catherine McNeil, Abbey Lee Kershaw and Miranda Kerr of Australia; Eniko Mihalik from Hungary; Marloes Horst of the Netherlands; Lily Cole, Daisy Lowe and Rosie Huntington-Whiteley from the UK; Georgina Stojilijkovic of Serbia; and two Brazilian natives, Gracie Carvalho and Ana Beatriz Barros.