Apparently the fact that the state apparently doesn’t spend very much — compared to its competitors, at least — on either marketing or tourism isn’t exactly helping either.
Now, this is disturbing as Georgia sure has a lot to “sell” and plenty to offer. It’ll be interesting to see what sort of “pitch” is developed to rectify this. The usual quick-and-easy is some sort of catchy slogan or image. Perhaps the Chick-fil-A cows could be drafted for a “Think mor Georgia” campaign.
The harder remedy to accomplish, but one far more promising, would be to go back to doing smart, positive things that catch national attention — the creation of the HOPE scholarship some two decades ago would be an example — instead of watching a steady stream of small black eyes, many with political or legislative origins, build a negative impression.
This isn’t meant to imply state leaders specialize in the stupid. They actually do a lot of smart or at least promising things ... most of them rather quietly. They just haven’t learned what sticks in people’s mind.
While it is probably unfair to a cute little girl to say it, when Georgia comes to mind in the far-flung corners of this nation it is actually not the Port of Savannah or having good football teams — pro and college — that comes to many minds. It is Honey Boo Boo.